Deborrah C Turban: 2 books

Book cover of Electronic Commerce

Electronic Commerce

A Managerial and Social Networks Perspective

by Efraim Turban, David King, Jae Kyu Lee
Language: English
Release Date: January 29, 2015

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts...
Book cover of Electronic Commerce 2018

Electronic Commerce 2018

A Managerial and Social Networks Perspective

by David King, Ting-Peng Liang, Deborrah C. Turban
Language: English
Release Date: October 12, 2017

This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject.  Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically...
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