David W Stewart: 9 books

The fully updated Third Edition of Focus Groups: Theory and Practice offers a unique blend of focus group theory and practice in a single, easy-to-read source. It provides systematic treatment to the design, conduct, and interpretation of focus group data within the context of social science research...

This book focuses on the problems in America's health care system that have developed over the past 30 years and that will be with us for the next 30 years. It goes beyond mind-numbing quantitative data to probe the underlying causes of the nation's difficulties. Three broad questions are addressed:...

Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization....

This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marketing function must justify its activities and use of resources in terms of its financial contributions to the firm. More specifically, the book focuses...

Amid a cacophony of cranking sprockets and cogs, in chuffs of steam and soot, comes the expansion of classic literature into alternative Steampunk masterpieces. Follow nine skilled authors as they lead old friends and new acquaintances through Jamaica, Singapore, Cape Town, Denmark, Paris, London,...

This anthology of black writers traces the evolution of African-American perspectives throughout American history, from the early years of slavery to the end of the 20th century. The essays, manifestos, interviews, and documents assembled here, contextualized with critical commentaries from Marable...

Georgians, like all Americans, experienced the Civil War in a variety of ways. Through selected articles drawn from the New Georgia Encyclopedia (www.georgiaencyclopedia.org), this collection chronicles the diversity of Georgia’s Civil War experience and reflects the most current scholarship in...

In the first anthology of its kind, Thomas O'Brien and Scott Paeth have gathered unique pieces from across religious perspectives to illustrate the growing influence and contribution of religion to the field of business ethics. Events in the recent past make clear people in business urgently need...

Traces the sources of power and large-scale organization of prehistoric peoples among Archaic societies. By focusing on the first instances of mound building, pottery making, fancy polished stone and bone, as well as specialized chipped stone, artifacts, and their widespread exchange, this...