David M Jones: 39 books

The historic election of Barack Obama to the presidency of the United States had a significant impact on both America and the world at large. By voting an African American into the highest office, those who elected Obama did not necessarily look past race, but rather didn’t let race prevent them...

The "accepted wisdom" in advertising is that ad campaigns are good for building brand recognition and good will, but not for immediate sales impact. "When Ads Work" argues the opposite - that well-planned and well-executed advertising campaigns can and should have an immediate...

This collection takes its inspiration from Paul Goodman's Growing Up Absurd, a landmark critique of American culture at the end of the 1950s. Goodman called for a revival of social investment in urban planning, public welfare, workplace democracy, free speech, racial harmony, sexual freedom, popular...

This survey of the changes in education and socialization in the former USSR examines the institutions that are shaping the first post-Soviet generation. Chapters provide reports on such questions as diversification and the development of independent schools, curriculum reform and democratization.

This text explores four major features of human society in their ecological and historical context: the origins of priests and organised religion; the rise of military men in an agrarian society; economic expansion and growth; and civilising and decivilising trends over time.

The most agonizing and protracted of all the Soviet reform debates has been the debate over economic reform. This anthology of essays and roundtables from party, professional and literary journals surveys the key issues in the market debate.

This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising...

Employing a light and lively writing style, the book starts with the history of central banking in England and then shifts focus to the United States, explains in detail how the Fed works, and covers the Fed's unprecedented activities to prevent the Great Recession from spiraling into the Greatest...

The editors at www.fantasticstoriesoftheimagination.com present thirty-two wonderful tales of fantasy in this completely revised second edition text. More than seven hundred and fifty pages for your reading pleasure. Escape today! 'Immortal' by Shariann Lewitt; 'The Thing in the Attic' by James Blish;...

***US Edition*** It begins with a flight into Heathrow Airport. It ends up at Matt Hawkins’ front gate, in a crowd of savage, lumbering bodies. An epidemic is sweeping Great Britain, transforming countless victims into mindless predators and forcing Matt and his little brother, Danny, out of...

As Matt Hawkins strives for redemption following Britain's first zombie outbreak, his internal struggles and his psychological analysis of those around him lead him to question the ethics of humanity and himself as he fights to survive the apocalypse. Hawkins’s perception of the immoral decisions...

Amongst the horror, her love was his salvation. Martin is a four hundred year old vampire. Together with his son, Christian, he protects the idyllic nature of the coastal town of Skerries, for a significant cost, the blood of the strangers who outstay their welcome. Martin knows his soul is cursed and...

He has the looks, the skills and even the name, but is that enough to win... Becoming Zodiak? Zodiak. An unmatched, unbeatable team composed of twelve elite fighters. Their purpose? To rid the streets of crime and corruption, and to fend against a kind of wickedness that runs much deeper than any ordinary...

Haematology Lecture Notes is an accessible and concise best-selling study guide, outlining the physiology, pathology and treatment of the most common blood disorders. Extensively revised and updated to reflect the considerable advances in the understanding of the molecular biology and pathogenesis...