David Jarach: 2 books
Airport Marketing
Strategies to Cope with the New Millennium Environment
Language: English
Release Date: March 2, 2017
Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport...
by David Jarach, Davide Reina
Language: Italian
Release Date: January 18, 2017
Language: Italian
Release Date: January 18, 2017
Using & sharing economy, blitzscaling marketing, proximity marketing, marketing giocato, marketing indossato: sono solo alcune delle tendenze del marketing contemporaneo al centro di questo volume. Non si tratta di buzzwords passeggere, ma di nuovi modi di approcciare una contemporaneità in costante...