David James Hood: 3 books
Competitive SME
Building Competitive Advantage Through Marketing Excellence for Small to Medium Sized Enterprises
Language: English
Release Date: February 3, 2013
Competitive SME is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative futureSMETM, it gives essential advice on how, by implementing a clear and focused strategy and using simple tools,...
by David James Hood
Language: English
Release Date: February 3, 2013
Language: English
Release Date: February 3, 2013
Marketing is key to the health and wealth of organizations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business, and continual major improvements in its evolution as a profession, marketing and marketers are often undervalued...
The New Politics of the Old South
An Introduction to Southern Politics
Language: English
Release Date: November 27, 2013
The New Politics of the Old South, Sixth Edition is available August 2017. Paperback ISBN 9781538100158
Now in its fifth edition, The New Politics of the Old South is the best and most comprehensive analysis and history of political behaviors and shifting demographics in America’s southern...