David E Stevens: 12 books

Thirteen Unforgettable Sci Fi Adventures in One! Join these award-winning and bestselling sci fi authors as they take you into dystopian worlds, technological societies beyond your imagination, and beyond the farthest reaches of the cosmos. All proceeds from this collection go to charity! Scroll Up and Grab Your Copy Today!

Get the tools you need for effective market research-including Internet surveys! The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis...

At your fingertips-find advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings...

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers...

Examine essential marketing disciplines and weapons! This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It...

Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization. Strategic planning has become a critical issue for not-for-profit organizations as they strive for direction and orderly adjustment to a changing environment....

Learn what you need to know to conduct successful business in Mexico! This book is a primer on all aspects of doing business in Mexico, with practical examples that illustrate the risks and benefits of Mexican business operations. It provides the basic knowledge that all prospective investors...

Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts...

Is your church viable in the changing marketplace of today--and tomorrow? Today's church market is comprised of four cultural paradigms--Youth, Baby Busters (Generation X), Baby Boomers, and Pre-Boomers. Each has unique characteristics in terms of attitudes, spiritual orientation, values, emotional...

Spiritual management is required for spiritual organization, and yet a ministry’s master plan should be the Master’s plan for that ministry. Church and Ministry Strategic Planning assists readers in developing a Biblically based blueprint for carrying out the many activities in which the church...

This comprehensive new book is the first guide to applications in marketing concepts in church and ministry services. Demonstrations of marketing concepts and techniques for effectively meeting the needs of constituents dispel any negative connotations about marketing religious organizations. Straightforward...

Discover the marketing basics to draw new members-and more funds-to your church! Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise Encyclopedia...