David Bejou: 2 books

Internal Relationship Management

Linking Human Resources to Marketing Performance

by Michael D Hartline, David Bejou
Language: English
Release Date: December 6, 2012

Use these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management...

Customer Relationship Management in Electronic Markets

by Gopalkrishnan R Iyer, David Bejou
Language: English
Release Date: February 4, 2014

Discover an important tool in the development of new marketing strategies for satisfying online customers! Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to...