David Arkwright: 1 book
The Making of Dirt is Good
A personal journey of Brand Transformation
Language: English
Release Date: June 5, 2015
Written from the global brand frontline, we see the previouslyunseen perspective on what it was really like to build ‘Dirt isGood’ for Omo and Persil globally a celebrated case-study in creating global brands with an idea at their very core. We see the real trials, challenges and successes which...
