David A Schweidel: 2 books

Book cover of Profiting from the Data Economy

Profiting from the Data Economy

Understanding the Roles of Consumers, Innovators and Regulators in a Data-Driven World

by David A. Schweidel
Language: English
Release Date: October 6, 2014

Today, the insights available through "big data" are potentially limitless – ranging from improved product recommendations and more well-targeted promotions to more efficient public agencies. In Profiting From the Data Economy , cutting-edge academic researcher, David Schweidel, considers the role...
Book cover of Social Media Intelligence
by Wendy W. Moe, David A. Schweidel
Language: English
Release Date: February 24, 2014

In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns...
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