David A Corbin: 2 books

No person involved in so much history received so little attention as the late Robert C. Byrd, the longest-serving U.S. senator. In The Last Great Senator, David A. Corbin examines ByrdÆs complex and fascinating relationships with eleven presidents of the United States, from Eisenhower to Obama. Furthermore,...

Practical Guide to Comparative Advertising: Dare to Compare is an authoritative, engaging handbook on comparative advertising for food and non-food consumer products. Claim substantiation is a common stakeholder interest among management, advertisers, lawyers and researchers. This handbook covers...