Dave Peterson: 5 books

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market...

想稱霸市場，就不要做出最好的產品，而要提供最好的解決方案！ 過去的企業若想稱霸市場，總是希望能創造最好的商品最優秀的性能、最快速的運作……等然而，這個時代的致勝邏輯已經截然不同！ 創造一個全新的市場品類(category)讓你的產品無法定義，無法跟過去相比，才能成為頂尖，創造無懈可擊的事業，讓你定義市場，而不是市場定義你！...

In The One Percenter Code*,* best-selling Motorbooks author and editor of Easyriders magazine Dave Nichols takes up where he left off in One Percenter: The Legend of The Outlaw Bikers. Nichols takes readers inside the world of outlaw motorcycle clubs and pulls back the secretive curtain on the biker...

There comes a time in every man's life when he has to decide whether to conform or break out. Ninety-nine percent of us choose to accept the constraints imposed by society. The rest become outlaws. For this one percent-those who set their own standards, follow their own values, pursue their own esthetic-the...

Interdisciplinarity has become a buzzword in academia, as research universities funnel their financial resources toward collaborations between faculty in different disciplines. In theory, interdisciplinary collaboration breaks down artificial divisions between different departments, allowing more...