Dave Munn: 1 book
A Practitioner's Guide to Account-Based Marketing
Accelerating Growth in Strategic Accounts
Language: English
Release Date: March 3, 2017
Account-based marketing, also known as client-centric marketing, is in the process of transforming modern marketing practice. It involves taking a strategic approach to business to business marketing, whereby important individual accounts are treated as markets in their own right. After all, many...
