Dave Birss: 2 books
How to Get to Great Ideas
A system for smart, extraordinary thinking
Language: English
Release Date: April 2, 2019
What makes a great idea? Where do great ideas come from?
The highly practical lessons in HOW TO GET TO GREAT IDEAS are based on neuroscience,psychology, and behavioral economics. Written by the former Creative Director of OgilvyOne, Dave Birss, this book offers a brilliant new system for conceiving...
Iconic Advantage
Don’t Chase the New, Innovate the Old
Language: English
Release Date: February 6, 2018
Modern business gurus all cry for the need to innovate, to disrupt, and to act like a startup. It’s hard to argue with that kind of thinking. It’s sexy and exciting. But it’s wrong.
Too many businesses become enamored by shiny new objects and end up overlooking the value locked away in...