Dave Balter: 1 book
Grapevine
Why Buzz Was a Fad but Word of Mouth Is Forever
Language: English
Release Date: November 3, 2005
Word of mouth is an amazingly powerful force — but how does it really work?.
Businesses have become obsessed with stimulating word-of- mouth to counteract the declining effectiveness of advertising. But it’s easier said than done.
As the founder of BzzAgent, a community of more than...
