Daryl Weber: 1 book

Book cover of Brand Seduction

Brand Seduction

How Neuroscience Can Help Marketers Build Memorable Brands

by Daryl Weber
Language: English
Release Date: April 25, 2016

For many marketing professionals, “science” is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people’s minds, make them feel a certain way, and, ultimately, get them to act. In...
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