Dariush Rafinejad: 2 books
Innovation, Product Development and Commercialization
Case Studies and Key Practices for Market Leadership
Language: English
Release Date: June 1, 2007
To succeed in the 21st century, firms must integrate their business, market, technology and resource strategies into a holistic product approach, and match technological innovation to market opportunities. Unlike other books on product development that limit their scope to the product development process,...
Sustainable Product Innovation
Entrepreneurship for Human Well-being
Language: English
Release Date: September 1, 2017
This important book details sustainability challenges facing our global society in the 21st century, and makes a well-supported business case for sustainable product development. Its holistic approach to product innovation and commercialization represents a radical departure from the norm. It delineates...