Daniela Somarriba: 1 book
by Ana Iorga, Ming Hsu, Irit Shapira-Lichter
Language: English
Release Date: November 9, 2017
Language: English
Release Date: November 9, 2017
A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.
Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests....
