Dan Hanover: 1 book
Experiential Marketing
Secrets, Strategies, and Success Stories from the World's Greatest Brands
Language: English
Release Date: April 8, 2016
The most researched, documented, and comprehensive manifesto on experiential marketing.
As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century...
