D V R Seshadri: 3 books

Not only is this a must read book. It is a must do action plan for every global manager and company. - Clyde V Prestowitz, former Chief Trade Negotiator during the Reagan Administration, USA It is an attempt to show how independent-thinking managers, using basic economic tools, can track the...

Innovation Management: Strategies, Concepts and Tools for Growth and Profit is a unique book in the rapidly growing discipline of Innovation Management. It seeks to build on the experience from an earlier discipline—Competitive Strategy. It took more than two decades for practitioners to realize...

In today’s global village, every manager is a global manager. Even if your business is putatively 'local', with no sales abroad, you still probably face competitors in other countries. Smartonomics provides global managers with a simple, powerful set of macroeconomic tools, many of which...