D B Holt: 2 books
How Brands Become Icons
The Principles of Cultural Branding
Language: English
Release Date: September 15, 2004
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of...
by Jack Halberstam, Imani Perry, Christopher Freeburg
Language: English
Release Date: December 1, 2013
Language: English
Release Date: December 1, 2013
This issue of Profession contains Russell A. Berman's introduction to his Presidential Forum, Language, Literature, Learning, held at the 2012 MLA convention, and the essays of the forum participants Kathleen Fitzpatrick, Christopher Freeburg, Jack Halberstam, B. Venkat Mani, and Imani Perry. To mark...