Corinna Jung: 2 books

Book cover of The significant revival of the MINI's brand

The significant revival of the MINI's brand

An analysis of the brand's performance, perception and strategy

by Corinna Jung
Language: English
Release Date: December 8, 2011

Research Paper (undergraduate) from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 76 % (1,0), University of Exeter (Business School), language: English, abstract: 1. Introduction Consumers consider automobiles like...
Book cover of A strategy analysis of Nintendo - Executive summary
by Corinna Jung
Language: English
Release Date: December 8, 2011

Research Paper (undergraduate) from the year 2011 in the subject Business economics - Business Management, Corporate Governance, grade: 84 % (1,0), University of Exeter (Business School), language: English, abstract: 1. Introduction Nintendo, the Japanese video game console manufacturing company,...
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