Colin Mcfarland: 2 books

Testing is a surefire way to dramatically improve your website’s conversion rate and increase revenue. When you run experiments with changes to design or content, you’ll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers’ behavior...

More Alternative Truths is an exploration of the potential consequences of today’s politics in our daily lives. More than our individual lives, but our American identity. This exploration defines this anthology.  So many of the stories ask what has America become?  What will it be in the...