Clyde Fessler: 1 book
Rebuilding the Brand
How Harley-Davidson Became King of the Road
Language: English
Release Date: October 8, 2013
In the early 1980s, Harley-Davidson was on the verge of bankruptcy. In the general public's opinion, quality was substandard-of both motorcycles and riders. Harleys leaked oil and were often broken down. Riders were roughnecks, out to raise hell. The Harley-Davidson brand was tarnished. What s more,...
