Claude C : 49 books

Claude Hopkins est un des grands noms de la publicité. Il a transformé ce qui n'était que de la réclame en un outil essentiel au commerce. Vénéré par tous les grands publicitaires, dont David Ogilvy, Claude C. Hopkins est considéré comme le père du copywriting moderne. Ses techniques...

Scientific Advertising by Claude C. Hopkins Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today. 

Two Marketing references you can bet your next promotion on. "Scientific Advertising" by Claude Hopkins was originally written in 1923 and is considered by many to be the greatest book on advertising ever written. "The Psychology of Advertising" by Walter D. Scott...

Ce collectif rassemble des témoignages sur la plus longue grève qu'à connue Haïti. Enquêtes, photos, documents d'archives, pamphlets restituent cette mémoire. Acteurs et témoins évoquent la résistance à l'horreur et l'urgence d'une société fondée sur le respect des droits humains. Entre...

To make and invest money, one must understand how the financial systems work. These eight landmark books will give you that understanding and help you on your way to success and prosperity. These books have stood the test of time. Their authors have a deep understanding of the subject matter. Here...

This book contains a detailed account of Clarence M. Darling and Claude C. Murphey's 1904 bicycle trip through every state in the United States, having set off from Jackson, Michigan. An interesting, entertaining, and insightful chronicle, "Around the United States by Bicycle" is highly recommended...

My Life in Advertisng: This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And...

Penser le pays autrement. Faire émerger l'espace de la citoyenneté dans le discours social et dans l'espace public. Les espoirs sont grands et les promesses mirobolantes. Les interrogations qui accompagnent les mots refondation et reconstruction sont légion. Refonder comment? Reconstruire quoi?...

As chronicled in Silent Victory, Clay Blair’s monumental history of United States submarine operations in World War II, the submarine war against Japan was a relatively little known war-within-a-war. It was waged by an initially small but expanding force of boats that eventually made more than 1,400...

«Nul ne devrait avoir le droit de faire quoi que ce soit dans la publicité avant d’avoir lu ce livre au moins sept fois. Il m’a véritablement changé la vie.» David Ogilvy Un ouvrage classique sur la publicité. En fait un des ouvrages les plus importants sur la publicité. Pourquoi...

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is...

Accessible, entertaining work addresses Earth's age as it explores the work of Hooke, Buffon, Lyell, Cuvier, Darwin, Agassiz, and others, detailing discoveries that led to knowledge of Earth's astonishing antiquity — from Steno's contemplation of fossilized shark's teeth in 1666 through Holmes' time scales of 1960. Nominated for the American Book Award. 29 black-and-white illustrations.

First published in 1950. This volume contains the essence of over three hundred well-known literary critics who, between 1661 and 1947, considered the great literary riddle of the years · Entries arranged chronologically by date of publication · International authorship of material

Advertising is utterly unprofitable, and I could prove it to you in one week. End an ad with an offer to pay five dollars to anyone who writes you that he read the ad through. The scarcity of replies will amaze you.