Cindy Barnes: 2 books
Selling Your Value Proposition
How to Transform Your Business into a Selling Organization
Language: English
Release Date: May 3, 2017
A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded...
Creating and Delivering Your Value Proposition
Managing Customer Experience for Profit
Language: English
Release Date: October 3, 2009
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your...