by
Jan-Christoph Kischkewitz
Language: English
Release Date: July 29, 2006
Essay from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 9/10, Radboud Universiteit Nijmegen, course: Global Marketing, 17 entries in the bibliography, language: English, abstract: As Gutman points out in the introduction...