Christina Mcdowell: 2 books

A “searing memoir of loss and redemption” (People) that “exposes the side of The Wolf of Wall Street we didn’t get to see” (Metro), After Perfect is a cautionary tale about one family’s destruction in the wake of the Wall Street implosion. Selected as one of the year’s “Fifteen...

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC...