Christian Terwiesch: 2 books
Innovation Tournaments
Creating and Selecting Exceptional Opportunities
Language: English
Release Date: June 9, 2009
Managers, entrepreneurs, and venture capitalists all seek to maximize the financial returns from innovation, and profits are driven largely by the quality of the opportunities they pursue. Based on a structured and process-driven approach this book demonstrates how to systematically identify exceptional...
Connected Strategy
Building Continuous Customer Relationships for Competitive Advantage
Language: English
Release Date: April 30, 2019
Two Wharton experts in competitive strategy and operations show how connectivity is transforming the way firms create value for customers and provide a framework for designing and implementing continuous, connected relationships, profitably.
Sheds new light on how industries and companies are...