Chris J Vargo: 1 book

Book cover of Content is King

Content is King

News Media Management in the Digital Age

by Lecturer in Service Operations Gary Graham, Anita Greenhill, Donald Shaw
Language: English
Release Date: October 22, 2015

From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became...
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