Chris Fill: 2 books
by Chris Fill, Graham Hughes
Language: English
Release Date: May 31, 2012
Language: English
Release Date: May 31, 2012
‘Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant...
by Chris Fill, Scot McKee
Language: English
Release Date: October 1, 2011
Language: English
Release Date: October 1, 2011
The once predictable world of business (B2B) marketing is changing. It is now a complex and challenging environment populated by an increasing number of channels, fast developing technology and the expectation that everything and everyone is accountable. It is characterised by changing buyer behaviours...