Using the Web to Build Influence, Improve Reputation, and Earn Trust
by
Chris Brogan, Julien Smith
Language: English
Release Date: July 23, 2010
The New York Times and Wall Street Journal bestseller-now in a new, updated paperback edition
Today's online influencers are Web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. In Trust Agents,...