Chris Bilton: 1 book

Book cover of The Disappearing Product

The Disappearing Product

Marketing and Markets in the Creative Industries

by Chris Bilton
Language: English
Release Date: September 29, 2017

Technological and social change has transfigured the market for creative industries. A new generation of intermediaries including Amazon, Apple, Facebook and Google deal in context (how we consume) more than content (what we consume), displacing cultural producers, devaluing culturing products and monopolising...
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