Chip Bell: 7 books

You may have your industry’s most prolific product or service in the marketplace, but your customers’ loyalty and checkbooks will only go as far as your customer service will allow. In the end, customers will not recognize the minor advantages of your superior product, but poor customer service...

What makes a great cookie or cupcake special? Sprinkles!! Elevate your service from value-added to value-unique with Sprinkles, by bestselling author Chip R. Bell. This amazing little book is full of compelling stories, breathtaking insights, and super-cool techniques that will provide you with the...

**2017 American Book Fest 2017 Best Book Award  2017 North American Book Awards Silver Medalist  2018 National Indie Excellence Awards Finalist ** Add a Little Sparkle to Your Service In his newest book on innovative service, bestselling author Chip R. Bell focuses on the importance of delivering...

Praise for Take Their Breath Away "Are you bored? We're so spoiled that when something is merely good enough, we just walk away. Chip and John explain that the surefire method for growth and customer loyalty is simple: don't be boring." —Seth Godin, author of Purple Cow and Tribes "Take...

In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain – they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong....

This management handbook teaches readers how to outperform, outsmart and outrun your competition by successfully adapting to the changing business climate. The authors use the cartoon characters of Wile E. Coyote and the Road Runner as a metaphor for business managers seeking marketplace victories.

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC...