Charles Bal: 2 books

Book cover of Emoti-coms

Emoti-coms

A marketing guide to communicating through emotions

by Xavier Quattrocchi-Oubradous, Charles Bal
Language: English
Release Date: April 1, 2011

Marketing is broken. Everyday, consumers are bombarded with thousands of commercial messages, and they have become increasingly adept at screening out or instantly forgetting them. The advertising quest for eyeballs is floundering and research and developments in technology suggest that reaching people...
Book cover of The Philosophy of Documentary Film
by Diana Allan, Rick Altman, Ariella Azoulay
Language: English
Release Date: December 20, 2016

The spirit that founded the volume and guided its development is radically inter- and transdisciplinary. Dispatches have arrived from anthropology, communications, English, film studies (including theory, history, criticism), literary studies (including theory, history, criticism), media and screen...
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