Chad Perry: 1 book
by David J. Carson, Audrey Gilmore, Chad Perry
Language: English
Release Date: February 1, 2001
Language: English
Release Date: February 1, 2001
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense,...
