Cecilia Åsberg: 1 book
Glocal Pharma (Open Access)
International Brands and the Imagination of Local Masculinity
Language: English
Release Date: May 12, 2016
The Open Access version of this book, available at http://www.tandfebooks.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license.
An exploration of how global pharmaceutical products are localized - of what happens when they become ‘glocal’...
