Building A Business People Love
by
C. Whan Park, Deborah J. MacInnis, Andreas B. Eisingerich
Language: English
Release Date: September 16, 2016
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes...