Buck Rodgers: 1 book
The IBM Way
Insights into the World's Most Successful Marketing Organization
Language: English
Release Date: April 5, 2011
IBM is one of the greatest sales and marketing organizations ever assembled. Established over seventy years ago, it now employs 400,000 people and generates $50 billion a year in revenue. Yet it operates more like a cottage industry than a huge multinational organization.
How does IBM do it?...
