Bryan Kramer: 2 books
There is No B2B or B2C
It's Human to Human #H2H
Language: English
Release Date: February 23, 2017
As marketers, we’ve been trained to speak “business to business” (B2B) or “business to consumer” (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like “synergy” and “speeds and feeds”...
Shareology
How Sharing is Powering the Human Economy
Language: English
Release Date: July 7, 2015
Technology continues to evolve and make our lives busier and more complicated, but it can never replace true human connection—our fundamental need to share information, stories, and emotions. Shareology explores the history, science, and art of sharing and its importance to both individuals and...