Bruce Philp: 3 books
The Orange Code
How ING Direct Succeeded by Being a Rebel with a Cause
Language: English
Release Date: November 3, 2008
How championing consumers led to ING Direct's revolutionary rise in the banking industry
In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful...
Consumer Republic
Using Brands to Get What You Want, Make Corporations Behave, and Maybe Even Save the World
Language: English
Release Date: February 1, 2011
Consumer Republic dares you to consider this: The power to save the world lies with the consumer. The foundation of Bruce Philp's message is this single, inarguable truth: Brands make corporations accountable. They are the only leverage the average consumer has with which to make a company behave...
by Bruce Philp
Language: English
Release Date: October 28, 2004
Language: English
Release Date: October 28, 2004
This book examines the main areas of interest in Marxian economics, paying particular attention to class conflict, analytical Marxism and game theory. Very few books can claim to cover the areas that this book does with such clarity, academic rigour and originality. Its study of game theory and Marxism makes it a particularly unique book that will