Bruce L : 113 books

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers...

Get the tools you need for effective market research-including Internet surveys! The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis...

A survey of the last 100 years of science fiction, with representative stories and illuminating essays by the top writers, poets, and scholars, from Edgar Rice Burroughs and Samuel Butler to Robert A. Heinlein and and Jack Vance, from E.E. "Doc" Smith and Clifford D. Simak to Ted Chiang and Charles Stross-- and everyone in between. More than one million words of classic fiction and essays!

Written by eminent sociologists, this book introduces and assesses some of the most influential, recent sociological theories. Each chapter explains the theory and describes a related program of empirical research. Chapters are authored by the actual founders (and/or leading exponents) of these theoretical...

* Includes a new chapter on logistic regression. * Discusses the design and analysis of random trials. * Explores the latest applications of sample size tables. * Contains a new section on binomial distribution.

Most American Indian reservations are islands of poverty in a sea of wealth, but they do not have to remain that way. To extract themselves from poverty, Native Americans will have to build on their rich cultural history including familiarity with markets and integrate themselves into modern economies...

Best Practices in Gifted Education provides concise up-to-date research-based advice to educators administrators and parents of gifted and talented youth. The 29 practices included in this volume are the result of an extensive examination of educational research on what works with talented youth....

Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts...

This best-selling and classic book teaches you the key principles of computer networks with examples drawn from the real world of network and protocol design. Using the Internet as the primary example, the authors explain various protocols and networking technologies. Their systems-oriented approach...

Proper collections care, planning, and conservation is an essential responsibility for a museum of any size, but funding for these obligations often falls to the bottom of funding priorities because its constituencies are the quietest. Small museums need affordable ways to provide basic care for their...

The Politics and Economics of Park Management examines national protected area systems, in both developed and developing countries, that have made a transformation from 'fortress parks' to a sustainable use model. The contributors—park management, academics, and members of nongovenmental organizations—contend...

Girls, Boys, Robots - Everyone is Welcome here!   This stellar collection will appeal to both teens and grown-ups who dream of future worlds. ~Kirkus Starred Review What’s it like to be a space station detective? To be homesick for Mars? What do you say when your robot gets you in...

This third and final volume of the "Earth Heroes" books features the youth and careers of eight of the worlds greatest environmentalists who championed the protection of wildlife. Their passion made a lasting contribution to the world. It includes the historic and contemporary figures of William Hornaday...

Wireless Networking Complete is a compilation of critical content from key Morgan Kaufmann titles published in recent years on wireless networking and communications. Individual chapters are organized into one complete reference giving a 360-degree view from our bestselling authors. From wireless...