Bruce I Newman: 4 books
The Marketing Revolution in Politics
What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing
Language: English
Release Date: January 8, 2016
In 2008, Barack Obama’s presidential campaign used an innovative combination of social media, big data, and micro-targeting to win the White House. In 2012, the campaign did it again, further honing those marketing tools and demonstrating that political marketing is on the cutting edge when it comes...
Communication of Politics
Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte
Language: English
Release Date: May 6, 2016
Learn how political marketing and public relations affect the electoral process!
Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence politics. The book reviews the state...
by Wojciech Cwalina, Andrzej Falkowski, Bruce I Newman
Language: English
Release Date: January 11, 2013
Language: English
Release Date: January 11, 2013
The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free market principles. A Cross-Cultural Theory of Voter Behavior uses advanced empirical testing to determine...
Political Marketing: Theoretical and Strategic Foundations
Theoretical and Strategic Foundations
Language: English
Release Date: January 28, 2015
This is the first integrated theory-to-practice text on marketing's role in the political process. It