Bridget Brennan: 2 books
Why She Buys
The New Strategy for Reaching the World's Most Powerful Consumers
Language: English
Release Date: July 7, 2009
If the consumer economy had a sex, it would be female.
If the business world had a sex, it would be male.
And therein lies the pickle.
Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when...
Winning Her Business
How to Transform the Customer Experience for the World’s Most Powerful Consumers
Language: English
Release Date: March 5, 2019
Bridget Brennan, CEO of Female Factor, shows readers how to win sales and grow market share by creating a customer experience that appeals to the most powerful consumers: women***.***
When people think about the world’s growth markets, they often envision countries like China and India. Yet...