How Boomers Today Are Changing Business, Marketing, Aging and the Future
by
Brent Green
Language: English
Release Date: September 23, 2010
Guidance you need to understand and embrace the nations most economically dominant generation. B. Joseph Pine II, coauthor, The Experience Economy and Authenticity The first book about Boomer men to integrate gender and generational insights into a framework marketers can use. Marti Barletta, author,...