Brandon C Waite: 2 books
Communicator-in-Chief
How Barack Obama Used New Media Technology to Win the White House
Language: English
Release Date: January 14, 2010
Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American...
Understanding and Using Social Media on College Campuses
A Practical Guide for Higher Education Professionals
Language: English
Release Date: August 8, 2016
The purpose of this book is to help higher education professionals approach social media initiatives strategically. It presents a framework for systematically thinking about the Internet Technology Environments (ITE) in which faculty, staff, and administrators operate. By foregoing a one-size-fits-all...