Bolivar J Bueno: 2 books
by Bolivar J. Bueno
Language: English
Release Date: April 13, 2012
Language: English
Release Date: April 13, 2012
“B.J. Bueno and his team at The Cult Branding Company respect and understand what so many strategists miss: before we can be experts on product, sales, or the market, we must fi rst be experts on human nature. They have a proven track record of building healthy, sustainable businesses for some of...
The Power of Cult Branding
How 9 Magnetic Brands Turned Customers into Loyal Followers (and Yours Can, Too! )
Language: English
Release Date: February 9, 2011
Like religious cults that can attract thousands of devoted disciples, is it possible for company brands to build legions of loyal followers? In a marketer's dream come true, can certain products—with the right combination of positioning and branding—take on magnetic characteristics and galvanize...