Bob Levy: 3 books

Development is a large and central part of the American TV industry, and yet the details of how it works – who makes development decisions and why, where ideas for new shows come from, even basics like the differences between what TV studios and TV networks do – remain elusive to many. In...

Club George is a witty tale about one man's adventures with George, a particularly charismatic Red-winged Blackbird. Wryly humorous and brimming with affection for birds in general and George in particular, this book combines solid natural science with stylish prose and endearing photographs. The...

Today's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be...