Bill Tancer: 2 books
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What Millions of People Are Doing Online and Why It Matters
Language: English
Release Date: September 2, 2008
What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting...
Everyone's a Critic
Winning Customers in a Review-Driven World
Language: English
Release Date: October 16, 2014
More than 70% of customers consult online reviews and take them very seriously. A disgruntled customer on Yelp might have more clout than a guidebook, magazine, or newspaper. This review-driven marketplace terrifies many businesses. But some have learnt to navigate and profit from customer reviews....