Bernard Beck: 5 books

The Bible: The Greatest Marketing Tool Ever Written explores the question: 'Why was the Bible written?' Beck concludes that the Bible's authors wanted to enable the nascent Hebrew tribes to coalesce into a nation, and compares their efforts to the recommendations of top modern-day marketing authorities,...

From the time of the destruction of the Temple in Jerusalem to 500 CE, the world's Jewish population had shrunk from 4.5 million to 1.1 million; then the Jewish population increased at more than five times the global growth rate. Are the numbers real? How did that happen? The author provides statistics...

The only thing Jack Rubin ever wanted was to be a real American. A Jewish immigrant from Poland, he arrives in New York City in the late 1800s and begins his American journey by pulling himself up by the bootstraps. But his success doesn't satisfy him, and when he struggles while raising a headstrong...

Linear programming finds the least expensive way to meet given needs with available resources. Its results are used in every area of engineering and commerce: agriculture, oil refining, banking, and air transport. Authors Kolman and Beck present the basic notions of linear programming and illustrate...

The four years between 1941 and 1945 were years in which the nation raised and trained an air armada and committed it to operations on a scale unknown to that time. With Courage: The U.S. Army Air Forces in World War II retells the story of sacrifice, valor, and achievements in air campaigns against...