Beretta E Smith Shomade: 1 book

Book cover of Pimpin' Ain't Easy

Pimpin' Ain't Easy

Selling Black Entertainment Television

by Beretta E. Smith-Shomade
Language: English
Release Date: August 21, 2012

Launched in 1980, cable network Black Entertainment Television (BET) has helped make blackness visible and profitable at levels never seen prior in the TV industry. In 2000, BET was sold by founder Robert L. Johnson, a former cable lobbyist, to media giant Viacom for 2.33 billion dollars. This...
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